Add the edge of Ethics to Equities with Quantum’s latest NFO: Closes Soon!

Business ethics are the moral principles that act as guidelines for the way a business conducts itself and its transactions. Business ethics play a vital role in a company’s long-term success.

However, with the aim to maximize shareholder profits, few businesses compromise on ethics and integrity.

Business failures arise from issues such as accounting scandals, mismanagement of capital, corporate governance lapses, or financial irregularities. These incidents underscore the critical importance of business integrity and ethics. Unethical practices can damage consumer trust, leading to a decline in stock prices and potentially eroding business prospects and shareholder value. The impact of such failures extends beyond financial losses, affecting the long-term sustainability and reputation of an organization.

However, businesses that are based on integrity tend to benefit from

• Good public reputation
• Potentially boost in demand for its products and services
• Ensuring consumer loyalty
• Reduces the risk of consumer backlash or boycott and regulatory issues.
• Attract and retain good talent
• Attract more investments

Resulting into a more resilient and sustainable business which can lead to better long-term financial performance and lower risk.

Quantum’s latest fund offering - the Quantum Ethical Fund aims to own such businesses where ethics and integrity are prioritized. The open-ended equity fund offers you the chance to benefit from investing in India’s promising equity markets in an ethical and hence more sustainable way.

While traditional equity strategies are mainly about financial returns, the Quantum Ethical Fund will help investors align their investments to ethical principles in addition to generating returns.

Building further on Quantum’s proprietary integrity screen, the fund filters out companies with questionable business and governance practices. Leveraging decades long experience of investing in high-quality businesses, the Quantum Ethical Fund will also ensure investments are made in businesses meeting the integrity parameters. The shortlisted stocks will undergo checks to determine business soundness and potential profitability, resulting in a 30 to 50 stock diversified portfolio. This combination of ethics, integrity tests and investment sense will in turn drive long-term performance.

As Indian stock markets take a breather from a multi-year bull run, now can be an opportune time to position yourself for long-term growth. Investing ethically with the Quantum Ethical Fund not only empowers you to support businesses that prioritize integrity and transparency but also enhances long term risk adjusted returns for the investors. The Quantum Ethical Fund NFO closes on 16^th December 2024-don’t miss your chance to invest in a future built on strong values with equity returns. Act now!

Quantum Ethical Fund NFO closes on 16^th December 2024.

Name of the Scheme	This product is suitable for investors who are seeking*	Riskometer of scheme
Quantum Ethical Fund An open-ended equity scheme following an Ethical Theme	• Long term capital appreciation • Investments in Equity & Equity Related Instruments of companies following an Ethical Set of Principles

^*Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

#The product labeling assigned during the NFO is based on internal assessment of the scheme characteristics or model portfolio and the same may vary post NFO when the actual investments are made. The same shall be updated on an ongoing basis in accordance with clause 17.4 of the SEBI Master Circular on Mutual Funds dated June 27, 2024.

Above article is authored by Quantum.

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